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Resume

Skywell llc

Marketing, Director

July 2023 - Present

Climate-tech startup creating Atmospheric Water Generators. Building comprehensive Marketing strategy, launching holistic SEO plan (Google/Meta Ads), growing community programming, expanding social media reach, and developing sales pipeline. Gained 30k impressions and 300 conversions to date

the American western weekend

January 2023 - April 2023

Fan Engagement Lead and Sponsorship Activation Producer

Managed $400,000 budget, operations team, and brand, sponsorship, communications, and execution for all activations/fan engagement experiences at The American Rodeo / American Western Weekend

national basketball association

September 2019 - September 2022

Brand Strategist, Associate Manager Marketing

  • Owned OOH creative strategy, development, and implementation across NBA marquee events

  • Collaborated cross-functionally to advance brand projects, campaigns, and media assets

  • Recommended strategic initiatives to senior leadership around growth and sustainability innovation

  • Served as brand protector/lead conduit to review all internal and external facing brand messaging

  • Launched the NBA’s first-ever partnership with Formula 1 in tandem with the NBA’s 75th Anniversary

  • season. Project managed cross-departmental collaboration needed to execute

  • Facilitated in creative development on-set and in post-production for NBA75 Campaign, NBA Lane.

  • Organized product, merchandising, and third-party relationships to support campaign execution

Associate - Rotational Leadership Program

Marketing

  • Directed the creative process and execution of Digital OOH and Paid Media plans for the NBA’s first- ever brand campaign domestically and internationally. 30 creative assets in 50+ unique placements

  • Executed global rollout of NBA’s Mission and Values to NBA teams, departments, and regions

Global Business Operations

  • Analyzed global fan data to implement innovative update to fan segmentation in emerging markets

  • Coordinated with leadership to drive strategic improvement to global organizational structure

  • Point person for R&D of upcoming partnerships between the NBA and Formula 1. Drove forward strategic plan through social, content, and in-person activations resulting in global fan acquisition

Emerging Technology and Digital Media

  • Spearheaded product development of award-winning digital engagement tool (Tap to Cheer) on

  • consolidated timeline. Garnered over 4 MM cheers during launch weekend and resulted in 275 MM

  • engagements throughout NBA / WNBA seasons

  • Product Manager on the award-winning NBA Alexa Skill rebuild as part of the NBA digital product

  • consolidation and global app launch

Social Responsibility and Player Programs

  • Optimized operations for NBA Employee Day of Service. Coordinated 1,000+ NBA employees volunteering at seven unique community sites in the New York / New Jersey area

  • Orchestrated Social Responsibility marquee events – liaised with volunteers, vendors, and executives

University of Michigan

September 2018 - May 2019

Undergraduate Research Assistant 

Performed market analysis and measured economic impact of sport facilities

Levy Restaurants

May 2018 - August 2018

Design Strategist and Project Manager

Directed 5 interns to create a holistic solution bringing exclusive merchandise to premium guests at sports venues across the US. Presented solution to c-suite for implementation - leadership approved

Red Bull North America

May 2017 - August 2017

Marketing

Implemented organizational support for Bus. Planning. Developed/pitched 360 consumer activation

Illinois Holocaust Museum and Education Center

May 2016 - August 2016

Marketing and Development

University of Michigan

September 2015 - May 2019

BA, Sport Management

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