NBA Gallery
Skywell llc
Marketing, Director
July 2023 - Present
Climate-tech startup creating Atmospheric Water Generators. Building comprehensive Marketing strategy, launching holistic SEO plan (Google/Meta Ads), growing community programming, expanding social media reach, and developing sales pipeline. Gained 30k impressions and 300 conversions to date
the American western weekend
January 2023 - April 2023
Fan Engagement Lead and Sponsorship Activation Producer
Managed $400,000 budget, operations team, and brand, sponsorship, communications, and execution for all activations/fan engagement experiences at The American Rodeo / American Western Weekend
national basketball association
September 2019 - September 2022
Brand Strategist, Associate Manager Marketing
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Owned OOH creative strategy, development, and implementation across NBA marquee events
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Collaborated cross-functionally to advance brand projects, campaigns, and media assets
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Recommended strategic initiatives to senior leadership around growth and sustainability innovation
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Served as brand protector/lead conduit to review all internal and external facing brand messaging
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Launched the NBA’s first-ever partnership with Formula 1 in tandem with the NBA’s 75th Anniversary
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season. Project managed cross-departmental collaboration needed to execute
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Facilitated in creative development on-set and in post-production for NBA75 Campaign, NBA Lane.
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Organized product, merchandising, and third-party relationships to support campaign execution
Associate - Rotational Leadership Program
Marketing
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Directed the creative process and execution of Digital OOH and Paid Media plans for the NBA’s first- ever brand campaign domestically and internationally. 30 creative assets in 50+ unique placements
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Executed global rollout of NBA’s Mission and Values to NBA teams, departments, and regions
Global Business Operations
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Analyzed global fan data to implement innovative update to fan segmentation in emerging markets
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Coordinated with leadership to drive strategic improvement to global organizational structure
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Point person for R&D of upcoming partnerships between the NBA and Formula 1. Drove forward strategic plan through social, content, and in-person activations resulting in global fan acquisition
Emerging Technology and Digital Media
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Spearheaded product development of award-winning digital engagement tool (Tap to Cheer) on
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consolidated timeline. Garnered over 4 MM cheers during launch weekend and resulted in 275 MM
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engagements throughout NBA / WNBA seasons
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Product Manager on the award-winning NBA Alexa Skill rebuild as part of the NBA digital product
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consolidation and global app launch
Social Responsibility and Player Programs
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Optimized operations for NBA Employee Day of Service. Coordinated 1,000+ NBA employees volunteering at seven unique community sites in the New York / New Jersey area
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Orchestrated Social Responsibility marquee events – liaised with volunteers, vendors, and executives
University of Michigan
September 2018 - May 2019
Undergraduate Research Assistant
Performed market analysis and measured economic impact of sport facilities
Levy Restaurants
May 2018 - August 2018
Design Strategist and Project Manager
Directed 5 interns to create a holistic solution bringing exclusive merchandise to premium guests at sports venues across the US. Presented solution to c-suite for implementation - leadership approved
Red Bull North America
May 2017 - August 2017
Marketing
Implemented organizational support for Bus. Planning. Developed/pitched 360 consumer activation
Illinois Holocaust Museum and Education Center
May 2016 - August 2016
Marketing and Development
University of Michigan
September 2015 - May 2019
BA, Sport Management